Design Study

A unique website for a unique program

Men and Women of Discomfort is a program like no other, one that taps into mind as well as body taking members on a 90 day journey. With a program so unique, the website had to be something else.

The Problem

The previous MWOD website looked like a basic template, because that's all it was. The user journey was confused and there was a lack of any sort of brand.

The Solution

A process spanning a few months where we went deep into the discovery to refine what the brand should be and how this should be represented in a website.

The Result

The MWOD website breaks layout rules and goes beyond what you think a website should be, just like the services MWOD offer. It's bright, bold, daring and different.

The client's
‍feedback.

Our take.

"I LOVE the site! It's much more directed, thank you for your work on this!"

Mitchell Dong

Co-Founder, MWOD

Services used

Brand Strategy

Webflow Migration

Web Design (UI/UX)

Webflow Development

Purposely breaking design rules is what can win websites awards.

Ripping up the rule book can be fun, but only when the brand requires it. We see so many websites that have ALL the bells and whistles but the messaging and user journey is lost. Getting that balance of what the brand requires, what the audience expects and what will stand out against competitors is what we're awesome at.