Design Study

Lululemon Refresh

The athleisure space has quickly become a saturated market. A regularly updated site is required to maintain and strengthen a brand's position in the market. We freshened up Lululemon's web design, ensuring the brand remains relevant and competitive.

The Problem

While Lululemon is an established brand, they're competing with up-and-coming brands. Unfortunately, their current site isn't super memorable.

The Solution

To stay relevant, Lululemon needs to bring its A-game through a modern web design that helps the brand pop.

The Result

This fresh site showcases Lululemon's vigilance, spearheading trends, and leveraging holiday campaigns without compromising its current branding.

The client's
‍feedback.

Our take.

In today's digital landscape, established brands can no longer rely solely on their reputation and brand awareness. Brands need to stay agile and continuously appeal to their audience through innovative marketing.

Emily Kidd

Brand Specialist

Services used

Design Study

Web Design

Brand Strategy

Why mobile-friendly is a must-have

According to studies, 77% of shoppers search for products using their phones (Salsify).

Disclaimer: The Lululemon logo and all associated images and assets remain the property of Lululemon. This is not a real-world project, but a design study intended to show a potential, fictional solution. No copyright infringement is intended.