Design Study

An elegant portfolio website showcasing 30 years of work.

With a career in custom home construction spanning more than 30 years, Joe Hutcherson has built some incredible houses, but he didn't have any online presence to showcase his work. Always Fresh changed that by building a beautiful, elegant site that showcases 30 years of exceptional craftsmanship.

The Problem

Hutcherson Homes is so good that word of mouth is all the marketing they need, however since the first thing folks do is Google them, they needed online presence.

The Solution

A portfolio website that elevates the brand to attract the type of clients Hutcherson Homes wants to work with. Beautiful, sophisticated, just like the homes they build.

The Result

Now when Googling Hutcherson Homes, the website gives potential leads that 'wow' factor. A beautiful showcase that will get potential leads handing over their money.

The client's
‍feedback.

Our take.

"The website knocks it out of the park. It's smooth and classy and paints our work in the best possible light."

Joe Hutcherson

Owner, Hutcherson Homes

Services used

Brand Strategy

Web Design (UI/UX)

Webflow Development

Content Marketing

Webflow SEO

Nailing that clean, classy and modern look in the very first round of design.

Sometimes designs just 'click' and that was the case with Hutcherson Homes. When we delivered the first round of designs, we gave Joe two potential design directions we could take his website in. It was clear from this very first round we had nailed the brief and we ended up following one of the very first ideas from ideation to completion.