Webflow eCommerce: Guide to Selling Products Online in 2024

Tips and insights on using Webflow as your eCommerce storefront. Selling products online just got easier! We're also giving away some killer eCommerce strategies to boost sales!

Webflow eCommerce: Guide to Selling Products Online in 2024

Webflow eCommerce: Guide to Selling Products Online in 2024

What to expect for online sales in 2024

According to reports for 2024, eCommerce sales are projected to grow by 8.8%. That means eCommerce sales will hit over $6 trillion! 

Wow, that’s a lot of online shopping. What does that mean for businesses? Well, it’s super important for retailers to carefully choose an eCommerce platform that suits their products and needs. There’s a new kid on the block, and today, we’re answering all your burning questions about selling products on Webflow. 

We’ll be covering Webflow as an eCommerce platform, benefits and features of Webflow, and strategies for businesses selling products online. Stick around, because it’s about to get interesting!

Can I sell products on Webflow?

Yes, you can use Webflow as an eCommerce platform to sell your products and services online. It’s a great platform, whether you’re a fashion brand selling clothing online, a beauty and health brand, an electronic B2C business, etc. Webflow has eCommerce capability with stunning design and customization options. 

Webflow offers a great online storefront for digital and physical products, one-off purchase, subscriptions, and memberships. You can also sell online courses and education, using Webflow as an e-learning platform. Don’t forget about donations! Nonprofits can benefit from using Webflow as their website to share about their organization and collect donations.

Why we love Webflow

Pros of using Webflow as an eCommerce platform

No code, no problem 

Webflow’s design doesn’t require code, giving you maximum control as the merchant. You can simply drag-and-drop to visually add what you want to your storefront. Say goodbye to complicated technology, and hello to user-friendly web design!

Divine design across devices

Webflow comes with responsive design as standard. What does responsive design mean? Basically, it’s how your website adapts to different devices such as on a computer, phone, tablet, etc. Webflow makes your eCommerce website a great experience for shoppers by automatically scaling your site to fit their device! User experience needs to be a priority for eCommerce businesses.

Integrated CMS for the win!

CMS stands for content management system. With Webflow integrated CMS, you can easily manage products, blog posts, and other content. 

SEO-friendly or bust!

We can’t stress enough the importance of search engine optimization (SEO) for online visibility. You want your business to be findable, as we like to say. With Webflow, SEO is baked into the platform with places for meta titles, descriptions, URLs and more. By taking advantage of Webflow’s SEO customization, you can boost your eCommerce store in search engine rankings.

Safe and speedy web hosting

The platform uses super quick hosting through Amazon Web services (AWS) so your site will run like an Olympian track star! You’ll also benefit from security features like SSL certificates. Some platforms charge extra for that, but not Webflow. Secure websites are an absolute necessity for eCommerce businesses. Customers need to safely share their payment details and personal information that’s required to make online purchases.

Fun and immersive online shopping

Draw your customers in and keep them looking around with interactive designs and engaging animations! They’re easy to make in Webflow and can help you stand out from the crowd. You can be strategic and use these features to showcase products and promotions. Can you say higher conversion-rates?!

Third-party Integration Options

Make it a party with third-party integration! You can add payment gateways, marketing tools, and other services you need for a smooth eCommerce operation. 

If you haven’t caught on by now, Webflow is a vibe. It can make your life easier and help the sales come rolling in!

Tips for boosting online sales in 2024

1. Leverage up-selling techniques 

Strategically place higher-end alternatives or complementary products to encourage customers to purchase more expensive items or add-ons that enhance the primary product. You can implement this on product pages, in the cart, or during the check-out process. For example, include something like, “Customers also bought…” or “Customers also viewed…” to highlight additional products.

2. Build and nurture your email list

Incentivize users to opt-in for your email list. It’s increasingly difficult to gain customer email sign-ups in 2024, and eCommerce merchants are having to get creative. Offer exclusive savings, notify when products are in stock, and first-chance purchase opportunities. Once you’ve captured their emails, capture their hearts! Segment your audience so you can deliver personalized content to your email list. You want those hot new leads to turn into an engaged email list. Monitor and analyze metrics such as open rate, click-through rate, unsubscribe rate, etc. Knowledge is power. So use it to make some killer content that serves your customers and leads to more sales! We’ve got a whole blog post dedicated to building your email list in 2024!

3. Develop a Mobile App 

With the rise of shopping on smartphones, having a dedicated app can streamline the customer experience and build customer loyalty. Loyalty programs are a brilliant way to keep customers coming back for more, while also increasing your brand’s favorability in the mind of the consumer. Think about Chipotle’s app that lets you order online and rack up points for rewards. While it offers convenience and incentives for the customer, it boosts sales and provides valuable information about user behavior by storing customer preferences, purchase history, demographics, and more. This data can help you dial in your target audience’s needs and better serve customers.

If you’re just getting started with eCommerce for Webflow, consider getting advice and support from Webflow experts. Not to brag, but we’re Webflow certified. Say hello, and let’s talk about your eCommerce goals!

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