Metadata or meta tags are not the only solution for on page SEO, organic traffic and search engine optimization, but they are one pieces of the overall search engine optimization process. The page title (meta title) and the Meta description (page description) are what searchers see in the search engine results pages, also known as SERPS. To optimize these is to include a marketing message to help entice users to click on your website.
Page Titles, or sometimes known as title tags, are used for search engine results to display brief snippets for any given web page to show what that page is about or what content the user can anticipate to be on that page. These are important for SEO and also are shown in social media sharing of the page. The page title of a web page is meant to be an accurate and concise description of a page’s content.
The Meta Description or description tag is an important part of a Web page to consider when optimizing your metadata for SEO and shows as the second line in search engine results pages. In a nutshell, it provides a brief description to the visitor about your webpage and helps define the users expectations.
Metadata should be the base and the start of SEO for your small business website. It is how the keywords for your business are first decided and identified online. Make sure they are clear, relevant and updated regularly to increase click rates in SERPS and and keep bounce rates low in your analytical reports. Traffic is nice to have, but only the right traffic will convert and be valuable to your business. Be sure to grab their attention with optimized metadata for your small business website.
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