The value of a strong online presence is increasing daily

You might have already heard about how important it is to be on social media channels like Facebook and Twitter. But what if I told you that there are other, even more important benefits from having an online presence?
August 19, 2021
SEO & SEM Manager

The Value of a Strong Online Presence

Do you own a business? Have you ever considered the value of having an online presence for your company? You might have already heard about how important it is to be on social media channels like Facebook and Twitter. But what if I told you that there are other, even more important benefits from having an online presence? Whether it's in the form of a blog or website, by being on these sites you will be able to grow your customer base and find potential customers. If this sounds interesting but overwhelming don't worry because we can help! Let us help guide you through the process so that you can reap all of these benefits.

We all know that we need to create an online presence for our business. But what does that mean? It's more than just having a website, it's about how you engage with your customers and the community around you on social media. Having an active social media presence will help drive traffic to your site by increasing exposure of your brand and products, as well as generating leads from those who may not be aware of you yet. Here are some tips for creating a successful online presence: 

1) Create goals to measure success - What do you want people to do after they interact with your content? 

Creating goals for your content is a great way to measure success and make sure you're doing everything possible to drive traffic. To do this, it's important that you know what people want out of the content they consume as well as what makes them click on things in their feed. For example, if someone clicks through from Facebook because they like how your blog post looks or sounds - there are two ways to increase those chances of getting more views and shares. First, try posting something new every day (or at least once per week) with fresh ideas or information readers haven't seen already. Second, create posts that have lots of photos so people can easily scroll through without feeling bored by text-heavy blogs. 

2) Create Engaging Content: This one sounds like common sense, but it's worth pointing out. Make sure you're creating engaging blog posts with valuable information and fresh ideas (and lots of photos). 

Creating engaging content is more than just writing a blog post. It's about finding your voice, and sharing stories that are compelling to your audience. Make sure you're creating posts with valuable information and fresh ideas.  Be honest in the tone of your blog - don't try to be someone else because it will come through as disingenuous. The best way to create great content is by giving people what they want- so do some research on who reads blogs like yours, find out what topics interest them most, and then use those insights when developing new posts for social media or email campaigns.

3) Join other blogs as a contributor or guest blogger so readers from those websites will visit yours too.

There are many benefits of becoming a contributor or guest blogger including: increasing your visibility, building connections with others in the industry, and demonstrating that you are an expert in your field. This will not only give you the opportunity to share your ideas with like-minded individuals but also help build links back to your own website.  There are many benefits of blogging and this is just one that can work well for business owners!


The digital world moves fast and if you’re not prepared, your business can fall behind. Your website is the first impression many customers will see of your company, so make it count! Whether you need a quick refresh or want to make some major changes, Website as a Service has got you covered. With our team of experts on hand 24/7 for consultation at any stage in the process – from design through development to deployment - we ensure that every aspect of your online presence is competitive, effective and fresh. Ready to get started?

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