You can pay less than $500 to create a website. After hosting fees, a domain name, plugins/themes, and maybe a few add-on services you may even be able to do it for under $300 depending on your chosen platform. However, is it going to be a website that represents you and your brand well? Face it, if you aren’t a designer, storyteller, or flow doctor (I just made that up) then creating your own website can be a daunting task. Or maybe even worse, you may think you have a great site that is in fact not presenting to customers near as well as you think it is.
Is there alternatives to the more expensive traditional site build experiences?
Spending the time to make it look right, sound right, or send someone through the right funnels to convert is probably not the best use of your time. Honestly, your time is more valuable than that. What reasons are there for avoiding building a site yourself or outsourcing the work for a few thousand dollars to the web guy down the street?
We have put together four reasons that paying for your website monthly and using the concept of Websites as a Service is powerful, can save money, free up cash, and relieves you from the stress of building a website yourself.
Reason #1: Traditional Site Builds are Expensive Out of the Gate
You can spend thousands of dollars on the design phase alone of a new website. Many small business sites run in the $3k to $15k range and can be much more than that depending on the needed features. You pay up front and then in installments throughout the project and you then yourself with a monthly maintenance plan and hourly rates that can stack up quickly. You now have an awesome product but not the support or customer service you were hoping for. Your cash flow is depleted and your options are limited when it comes to investing in other revenue generating opportunities for the business. Your traditionally built site now has to create leads, generate revenue, and convert customers but is now in a “set it, and forget it” mode.
Don’t hear us wrong here, there are definitely times when the traditional site build is absolutely the right approach. However, if cash flow is a concern and a tighter timeline is needed then another approach may be better suited for your circumstances.
Reason #2: Your Time is Valuable. Treat It As Such
Your time is valuable! No! Really… it is. What do you think your time is worth… $30, $40, $100 dollars per hour? What do you want it to be worth? Determine how much your time is worth and factor that into your decision when choosing whether an expenditure is the right call or your time is better spent elsewhere. Factoring what it would have cost you if you were paying yourself is a valid way to understand the costs of a project. If you can build your site in 50 hours and your time is worth $50 an hour you can have a $2000 site, but what did it keep you from achieving in the meantime? Does it represent the brand and company well? Does it look how you want? More importantly, does it look like your customers want? Can they trust it? Will they trust it? What are you losing while you spend your valuable time building your own website? Sales, relationships, increase in audience, content creation, etc. When building your own site your sanity will be tested with all the seemingly “easy” tasks that are part of building a site. Your time should not be spent figuring out why there is so much white space between your logo and the top of your hero image or why that font won’t load properly.
If you can achieve more revenue generating activities away from web creation we highly recommend valuing your time and knowledge of your product, service, or business in a different way and let experts handle the things you shouldn’t be working on.