How to Choose an SEO Company

Search engine optimization (SEO) is like Greek to most. So you call in an expert…but wait, there’s a million options! How do you know who’s good? Today, we share how you can tell if an SEO company is actually going to help you climb the rankings on search engines like Google.

How to Choose an SEO Company

How to Choose an SEO Company: Releasing Overwhelm

Search engine optimization (SEO) is like Greek to most. So you call in an expert…but wait, there’s a million options! How do you know who’s good? Today, we share how you can tell if an SEO company is actually going to help you climb the rankings on search engines like Google.

Navigating the SEO Maze

Accepting the quest for the best SEO company is akin to choosing a trusty guide for an adventurous expedition. Let’s find your ideal SEO partner to help you optimize your business online. Basically, we’ll provide you with the compass to navigate through the complicated maze of digital optimization.

5 things to consider when finding the best SEO Company for your business:

  1. Research, research, research
  2. Transparency is everything
  3. Check for Industry Experience
  4. Assess Their Techniques and Strategies
  5. Custom Solutions

Know Your SEO Goals and Objectives

Before diving into the selection process, define your SEO goals and objectives. Are you aiming for increased organic traffic, better rankings, or comprehensive website optimization? Knowing your goals will guide your journey and help you find an SEO company with a tailored approach.

Hold up- What is organic traffic and all that stuff you just mentioned? Asking for a friend… 

Organic traffic 

Alright, imagine your website is a cozy little bakery on the internet, baking up some delicious content cupcakes. Now, organic traffic is like a parade of friendly neighbors and curious passersby who smell the irresistible aroma of your cupcakes and decide to pop in.

In the world of the web, these curious visitors find your site through search engines like Google without you paying for ads. It's like magic – people discovering your digital bakery because your content is so tasty (or, you know, useful and interesting). So, when you hear about "organic traffic," think of it as the natural flow of visitors who stumble upon your online delights simply because your content is top-notch and the search engines think, "Hey, this is the place to be!"

Search Engine Rankings

Think of the internet as a bustling town, and search engines like Google are the wise librarians helping everyone find what they're looking for. Now, search engine rankings are like the popularity contest in this town.

When you type something into the search bar, these friendly librarians (search engines) scan through all the websites in town and decide who's the most popular, helpful, and relevant to your query. The ones that pass the librarian's coolness test appear at the top of the search results – that's high search engine rankings!

So, having a high search engine ranking is like being the coolest spot in town that everyone wants to visit. It means more people find you easily, and your digital shop becomes the go-to place for whatever they need. It's like winning the popularity crown in the big internet town!

What is Comprehensive Site Optimization?

Let’s say your website is a charming garden – it's got beautiful flowers (content), winding paths (navigation), and a cozy vibe (user experience). Now, comprehensive website optimization is like having a magical gardener who not only makes your flowers bloom but also makes sure the garden is a nice experience for visitors exploring.

This magical gardener, aka SEO expert, sprinkles a little grow magic on everything – from planting seeds of relevant keywords in the content to ensuring the paths (site structure) are easy to stroll through. They even cast spells to make sure your garden gets plenty of sunlight (visibility on search engines)!

So, when we talk about comprehensive website optimization, think of it as giving your digital garden a complete makeover – making it not only pretty but also ensuring that visitors have the best time wandering around and discovering all the wonderful things your garden (website) has to offer!

Research, Research, Research

Just as any seasoned traveler would prepare for a trip, research is your best friend when picking an SEO company. Dive deep into their website, client reviews, and past projects or case studies. Look for the success stories and make sure their expertise aligns with your industry.

Transparency is Everything

A trustworthy guide is always transparent, and the same goes for an SEO company. Look for transparency in their methodologies, reporting processes, and communication channels. A company that keeps you in the loop is more likely to be a reliable partner on your SEO expedition. 

SEO gets super technical, but a good SEO company should be able to break down what you need in a simple, understandable way. If search engine optimization is like Greek, then the best SEO company will be your translator. 

Check for Industry Experience

An experienced guide knows the terrain well, and so should your SEO company. Look for industry-specific experience to make sure they understand the nuances of your business. Their familiarity with your field will enhance their ability to tailor strategies for optimal results.

Think of it this way- There are plenty of amazing doctors in the world, but do you want a heart surgeon working on your brain? For example, Always Fresh specializes in SEO for Webflow websites. Depending on your SEO needs, you may also benefit from a general surgeon who has experience in multiple specialties. That could look like choosing an SEO agency who works with a wide range of clients.

Assess Their Techniques and Strategies

You want an SEO company that moves the needle. So ask about their SEO strategies, ethical practices, and adherence to search engine guidelines. Beware of companies promising instant results or utilizing black-hat tactics. 

If it sounds too good to be true, it probably is. Black-hat tactics and sketchy hacks can really hurt your website in the long run. Once you’re on Google’s naughty list, it’s pretty hard to earn your way back into the search engine’s good graces.

Here are some key SEO best practices in a nutshell:

  • Keyword Research:
    • Identify relevant keywords for your content.
  • Content Quality:
    • Create high-quality, valuable, and engaging content.
  • On-Page Optimization:
    • Optimize title tags, meta descriptions, and headers.
    • Use descriptive URLs.
    • Ensure proper keyword placement.
  • Mobile-Friendly Design:
    • Ensure your website is responsive and user-friendly on mobile devices.
  • Page Loading Speed:
    • Optimize images and minimize unnecessary scripts for faster page loading.
  • Backlink Building:
    • Develop a strong and diverse backlink profile.
  • User Experience (UX):
    • Enhance user experience with easy navigation and clear calls-to-action.
  • Social Media Integration:
    • Leverage social media platforms to boost visibility and engagement.
  • Technical SEO:
    • Optimize website structure and fix crawl errors.
    • Use sitemaps and robots.txt for better search engine crawling.
  • Regular Content Updates:
    • Keep your content fresh and regularly update your website.
  • Local SEO:
    • Optimize for local search if applicable, including Google My Business.
  • Analytics and Monitoring:
    • Use analytics tools to track performance and adjust strategies accordingly.

Remember, SEO is an ongoing process. Make sure your SEO guide stays in-the-know.

Custom Solutions

You’re unique, and so is your business. So don’t settle for an SEO company that just slaps on a generic bandage on the problem and calls it a day.

Pick an SEO professional that has colorful band-aids with your favorite superhero on them. If they offer tailored solutions to your specific SEO issues, they clearly care a lot more about you as an individual client. You deserve to be treated special.

Let Your SEO Adventure Begin!

Armed with these tips, your quest to choose the ideal SEO company is well underway. Remember, the right guide can make all the difference in reaching the summit of search engine success. Choose wisely, embark on your SEO adventure, and watch your online presence scale the wall of search engines.

Ready to take the first step? Contact our team of experts at Always Fresh to explore how our SEO services can help you on your journey. We can’t wait to find out your favorite superhero!

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