WaaS or Website as a Service is a new and emerging service similar to SaaS, where users pay for their website monthly like a subscription service. But is this right for your business or should you stick to a more traditional Fixed Price Website Project?
Website as a Service or WaaS is here and it's the new way businesses are buying websites.
With traditional Web Design, businesses would pay upfront for an agency to design and develop their new website, which the business would then own.
But with the success of SaaS or 'Software as a Service', just like subscribing to Netflix, you too can now pay for your new website in a very different way.
Different isn't always better, so should your next website be WaaS or should you stick to a Traditional Fixed Price Website Project?
WaaS stands for 'Website as a Service' and is an alternative approach to traditional website projects.
WaaS projects usually include web design, web development, SEO, maintenance, hosting and security as a single package. This package is then usually paid for in a monthly service charge for the length of a fixed contract.
Sometimes packages include monthly retainer time, where a client can approach the WaaS agency for requests, such as updates to the website.
WaaS or Website as a Service is a simple to roll everything you need to have a website designed, developed and maintained by a single agency, in a simple, easy-to-manage package.
Just like the endless stream of unknown TV series and movies that flood your Netflix account every month, WaaS comes with many positives.
The positives of WaaS include:
WaaS do not have the same large, upfront cost associated with Fixed Price Website Projects. They tend to be built and maintained by a single agency meaning organization is easier, plus they run for a fixed contract length meaning less commitment is required.
It's not all sunshine and lollipops, while WaaS is definitely an alternative to Fixed Price Website Projects, it's not necessarily better suited to everyone.
The negatives of WaaS include:
WaaS projects are not ideal if you want to take full ownership of your website, nor if you want a website that has a lot of custom functionality.
Any business can choose Website as a Service as an alternative over Fixed Price Website Projects.
But those that would benefit from WaaS differ from most.
Generally speaking, smaller businesses and startups benefit from WaaS the most due to the lower upfront cost and the ease of working with a single agency.
Smaller businesses who also maybe want to pivot also benefit from WaaS since there is less commitment and investment upfront.
WaaS is a great option if a business wants to get online fast and receive continuous updates from their partner agency, perhaps with a strategy of creating a larger, more functional, more permanent site several years in the future.
Larger businesses that may have a longer term strategy as well as more of an in-depth requirement for custom functionality may be better suited to a traditional Fixed Price Website Project.
The reason Fixed Price Website Projects tend to require a larger upfront sum is that the process and time invested is much greater than that of WaaS projects.
Fixed Price Website Projects tend to be very different from each other and so each project must follow it's own unique Discovery, Design and Development processes to get the client the end result they want.
Businesses who have custom requirements for what they want users to be able to do on their website as well as a longer-term vision and strategy often find Fixed Price Website Projects offer a much better result.
When should you choose WaaS?
The great thing about WaaS and traditional fixed price website projects is that Always Fresh offers both!
From our experience, we find that smaller businesses and startups prefer WaaS while larger, more experienced businesses prefer traditional, fixed price projects.
Here's some trends we've spotted:
Generally speaking, Fixed Price Website Projects accounts for around 75% of all our projects, while WaaS accounts for 25%.
If you're still not 100% sure which you should be choosing, or simply want confirmation that your choice is correct, we're happy to help.
At Always Fresh, we offer both WaaS and Fixed Price Website Projects and are in the best possible place to advise you on the direction for your next website project.
For a friendly call to talk through which would be the better option based on your own personal requirements, click these purple words and we'll be happy to help!