A Guide to Better Social Media Engagement

As social media experts, we’re going to help you increase your social media engagement.

A Guide to Better Social Media Engagement

Social media is a range of platforms that can be used to grow your business and share your magic with the world.

To make sure people see, connect, and believe in your magic, you need to make sure your social media engagement is nice and healthy. What does that look like? Stay tuned folks, we’re about to tell you!

What does social media engagement mean?

So, you know that magical feeling when your social media is buzzing with likes, comments, and shares? That's what we call social media engagement! Social media engagement is how much interaction and involvement your audience has with your content on various social media platforms. Basically, it's like the high-five, fist-bump, and happy dance your content gets from your awesome audience.

Importance of High Social Media Engagement

Picture this: Your social media is like a party where everyone's mingling, laughing, and having a blast. High social media engagement means your content is the life of that party! 

It's not just about popularity; it's about creating a fan club who can't get enough of what you're putting out there. When people are liking, commenting, saving, or sharing your content on social media, that means you’re on the right track!

Do I need social media for my business?

These days, having a social media presence for your business is a necessity, and it’s a major player in your overall marketing strategy. Social media platforms aren't just a fun hobby, and it’s not a waste of time if you use them well. Social media is an awesome opportunity to connect with your audience, expand your brand visibility, and build community and relationships with your customers.

Know Your Audience 

Speaking of customers, it would probably be good to know who they are, right? Right. Understanding your audience, creating a buyer persona, and tailoring your content to what your audience is into, is a great recipe for high engagement on social media. 

Creating Buyer Personas

If you’re curious about what a buyer persona is and how to make one, don’t stress. A buyer persona is like making up an imaginary friend, but that person looks like your ideal customer.

You can create a whole profile with a name, age, hobbies, interests, location, what they do for work, etc. Get creative and have fun! Don’t forget to make it a realistic person that you would want to purchase from you. 

Customize Your Content

Once you have your buyer persona, aka your imaginary bestie, keep them in mind when you create content. Ask yourself, would “Sam” like this? When are they online and what are they looking for when they’re on social media? Are they scrolling for entertainment, or to learn something, or do they want to connect with others?

Tailor your content to help Sam out and start building that relationship.

Create Compelling Content

Alright, so you know who you’re talking to. Now, how do you make engaging content on social media that stands out in all the noise? There are various types of content, and they perform differently on different platforms. What are the types of social media content, you ask? Content can be in the form of writing, images, videos, audio, and infographics.

Experiment to see what works best on each platform and how your audience responds to the content. Do they go crazy for video? Are they sharing your infographics with others? Pay attention and adjust your social media strategy with the insights you gather over time.

Optimize Posting Times 

Importance of Timing in Social Media:

Let's continue with the social media party analogy. Posting at the right time is like arriving when the dance floor is just heating up. Timing is everything, my friends! You wouldn't want to show off your epic dance moves when everyone's hitting the snack table, right? Awkward...

Same goes for social media – catching your audience when they're most active ensures your content gets the spotlight it deserves. It's the secret to turning likes into love and shares into a social media fiesta!

Identifying Peak Engagement Hours

Now, let's get Sherlock on this! Identifying peak engagement hours is like discovering the golden hours for your social media masterpiece. Grab your detective hat and analyze when your audience is scrolling, double-tapping, and ready to party with your content.

It's not just about posting whenever you feel like it; it's about strategically dropping your social media gems when your audience is most likely to go, "Oh, this is awesome!" Get ready to be the social media Sherlock Holmes of your own success story!

Utilizing Scheduling Tools 

Who needs a time-turner when you've got scheduling tools? These magical contraptions let you plan your social media posts in advance to make sure your posts hit the digital airwaves precisely when your audience is in the mood for some online shenanigans.

It's like having your own social media butler, elegantly serving up your content without you lifting a finger. So, schedule away, my dear! Your perfectly timed posts are about to steal the show.

9 Best Social Media Scheduling Tools

There several popular social media scheduling tools help save you hours of planning and posting content across multiple platforms. Check out these favorites and start waving that magic social media wand:

  1. Hootsuite: a versatile platform that allows users to schedule posts, track engagement, and manage multiple social media accounts from a single dashboard.
  2. Buffer: Buffer simplifies social media scheduling with its user-friendly interface. It provides analytics, engagement insights, and the ability to schedule posts across various platforms.
  3. Later: Later is particularly popular for its focus on visual content scheduling, especially for Instagram. It enables users to plan, schedule, and analyze the performance of their visual posts.
  4. Sprout Social: Sprout Social offers a comprehensive suite for social media management, including scheduling, engagement tracking, and in-depth analytics for various platforms.
  5. CoSchedule: CoSchedule is an all-in-one marketing calendar that integrates social media scheduling with other marketing activities. It streamlines collaboration and planning efforts.
  6. TweetDeck: TweetDeck, owned by Twitter, is an excellent tool for scheduling tweets and managing Twitter activity. It provides real-time tracking and engagement features.
  7. Zoho Social: Zoho Social is known for its user-friendly interface and offers scheduling, analytics, and monitoring capabilities across various social media channels.
  8. MeetEdgar: MeetEdgar stands out by recycling and repurposing content, making it a sustainable option for ongoing social media scheduling and posting.
  9. Vista Social: Vista Social is a powerful social media management tool that includes scheduling, monitoring, and analytics. It caters to businesses and agencies managing multiple client accounts.

Depending on your needs, some of these scheduling options may make more sense for you than others. A lot of them offer free trials or free basic plans so you can test it out before fully committing. When you’re in an ice cream shop, you want to sample a couple flavors before you get that scoop. 

How to engage potential customers on social media: 

Use hashtags to get more views

Ready to hashtag like a boss? Let's dive into the lost art hashtags! These tiny wonders aren't just pound signs; they could be your golden ticket to social media stardom. Understanding their purpose and choosing the right ones is like picking the perfect superhero squad for your content. 

So, get your detective hat back on because researching and selecting relevant hashtags is the secret handshake to trending town. But hold your hashtags – Avoid the dreaded hashtag overload. It's like wearing every accessory in your closet at once.

Keep it sleek, keep it chic, and watch those hashtags transform your posts into social media masterpieces! #HashtagHero #BossingIt. See what we did there?

Encourage User-Generated Content (UGC)

What is user generated content, anyway? UGC, aka User-Generated Content, is like giving the stage to your audience and letting them perform their favorite song. It's not just about being seen; it's about building a community where everyone's a star. 

How do you encourage customers to share on social media? 

Easy-peasy! Encourage customers to share on social media by making it a celebration, not a chore. Throw in some irresistible incentives – discounts, exclusive sneak peeks, or shout-outs. Keep it simple, fun, and sprinkle a bit of FOMO (Fear of Missing Out) magic. And hey, don't forget the golden rule: make sharing feel like joining an exclusive club. 

Engage with your audience

It's time to go beyond the basics and engage with your audience like a pro! Responding to comments and messages isn't just a formality. There's a difference between a runway model strutting their stuff on stage, not acknowledging the audience, and a beloved rockstar that's running through the concert aisles crowd surfing and giving out high-fives and signatures to fans.  

Engage by asking questions, starting discussions, and turn your page into an online hangout where everyone's invited to the party. Feeling bold? Take it up a notch and host live Q&A sessions. Hot tip: announce what you’re doing in advance and start scheduling Q&A’s regularly. This helps your audience know when and what to expect. 

Powerful Call-to-Action

What is a call-to-action (CTA)? A CTA is the grand finale of your social media post! It's the moment you invite your audience to do something. Think of it as the virtual megaphone that shouts, "Hey, don't just watch – let's do this together!”

What makes a good call-to-action? A great call-to-action is clear, easy to follow, and aligns with your overall social media strategy. For example, you can ask your audience to “Click out the link in our bio to find out more!”. It gives the user a specific direction and funnels them onto your website for the next step in the customer journey.

Keep it simple. If you try to ask too much, you’ll probably lose them. As much as possible make CTA’s fun, easy, and helpful. 

Collaborate with Influencers 

Let’s dive into the glitzy world of influencer marketing – where benefits are as abundant as glitter at a disco! Imagine having a social media rockstar endorsing your brand; that's the magic of influencer marketing.

It's not just about reaching audiences; it's about doing it in style, with influencers adding a dash of charisma to your brand narrative. Say goodbye to traditional advertising blues; influencers bring authenticity, relatability, and a whole lot of pizzazz to the party. So, why settle for background noise when you can have your brand's anthem sung by the social media A-listers?

Identify and reach out to influencers

It's all about genuine connections and mutual vibes. Take the plunge, do some influencer detective work, and find those whose values align seamlessly with your brand. When reaching out, ditch the generic pitches and opt for a personalized approach; let them know why your brand is a match made in heaven. 

Building authentic partnerships is about fostering relationships, not just transactions. So, put on your relationship-building hat, show appreciation for their craft, and embark on a journey where both your brand and the influencer shine authentically.

How to tell if my social media strategy is working: 

Analyze and adjust content

How does one measure social media engagement? We’re breaking it down so you know exactly what to look for. We promise not to get too nerdy, but it’s important to look at the numbers to see what’s working and what needs work. 

Grab your popcorn and a seat- We’re about to share the key metrics to track for social media strategy success! 

Metrics to Track if Social Media Engagement is Increasing

  1. Likes and Reactions: The applause meter! Measure how much your audience loves your content.
  2. Shares and Retweets: The encore effect! See how many are shouting, "Share this with everyone!"
  3. Comments and Replies: The interactive dialogue! Count the cheers, questions, and overall engagement.
  4. Reach: The red carpet moment! Check how far your content travels and who's in the audience.
  5. Engagement Rate: The standing ovation! Calculate the percentage of engaged users against total reach.
  6. Click-Through Rate (CTR): The plot twist! Track how many clicked through to your website or content.
  7. Follower Growth: The expanding fanbase! Keep an eye on how your audience is growing.
  8. Conversion Rate: The blockbuster impact! Measure how many engagements led to desired actions.

Now, brace yourself for the real plot twist: adjusting strategies based on insights. It's like a pop star having costume changes throughout the show; you're adapting, evolving, and turning your social media game into an unstoppable force. So, put on your analytics outfit, embrace the numbers, and get ready for your data adventure!

Recap for Increasing your social Media engagement

Picture this: You started implementing what you just read immediately. Fast forward into the future…your social media has snowballed into a massive success, and you’re sitting on a beach sipping on a refreshing beverage while the likes are rolling in. 

If you don’t want to bother with social media, because who has the time? We’ve got great news- WE’VE got the time. Always Fresh offers social media services, and we help businesses start and grow their social media platforms.

You could be the next shining success story. Say hello on our contact page and see if you vibe with our team. Spoiler alert- you’re going to love us because we’re pretty awesome.

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